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Tag Archives: advertising

Door Stop? Table Leveler?

15 Saturday Sep 2018

Posted by Sean in History

≈ 4 Comments

Tags

advertising, Eberhard Faber, Eberhard Faber Blackwing, Eberhard Faber Company

A selection from the 1965-66 Blackwing campaign launched by Eberhard Faber Inc.

The campaign was the brainchild of Julia Faber, widow of Eberhard Faber III (1893-1945), who became vice president of the company and later a chairman. It marks one of the relatively few times that the company advertised the Blackwing directly (i.e. compared to the Mongol or Van Dyke, etc.).

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Blackwing 602 Ephemera

22 Wednesday Jun 2011

Posted by Sean in History

≈ 4 Comments

Tags

advertising, Blackwing 602, history

What’s great about vintage advertising is that you find the product being placed in all kinds of contexts, rather than just in a “pencil advertisement” per se. Eberhard Faber made score-keeping cards that featured several of their brands, including the Blackwing 602:

Since this card comes from the 1930s, it can be concluded that this drawing likely represents one of the early versions of the Blackwing 602. Notice, however, that the ferrule is gold rather than black, and that the stripe is blue. Maybe a black ferrule didn’t look as appealing on the drawing? One can only wonder as to the extent of Blackwing advertising: magazines, newspapers, matchbooks covers…

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1978 Blackwing Pencil Ad

28 Monday Mar 2011

Posted by Sean in History

≈ 7 Comments

Tags

advertising, Blackwing 602, history

Here is an advertisement for the Blackwing 602 in an Art Brown catalog from the year 1978. This excerpt is part of a larger collection found at Leadholder.com.

Note the 50¢ each / $5.00 per dozen price! It is also interesting to see it grouped with the EF Ebony, as well as the Eagle and General layout pencils.

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Featured Pages

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